Just in time for summer, integrated marketing communications agency, Fletcher Martin launched an interactive banner-ad game to entice consumers into demonstrating their best belly flop online while introducing them to BioGuard.com, a national supplier of pool and spa care products. “Consumers are bombarded with online ads, many of which are ignored,” said Israel Saari of BioLab, Inc. “Belly Flop Armageddon is breaking through that clutter, capturing our audience and bringing exposure to our brand. We were very satisfied with Fletcher Martin’s creative execution and delivery.”