Local Adds Reviews/Ratings

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Local.com has launched their own consumer ratings and reviews systems. Similar to Yelp or Yahoo! Local, users can comment, rate a business (using a five start rating system) and view available reviews they and others have submitted. Although subject to a user validation process, consumer ratings and reviews will appear immediately on business listing profile pages. Over two million ratings and reviews are currently appearing on the Local.com site (including those from various partners).
 
 “According to Jupiter Research, 77 percent of online shoppers use ratings and reviews when making a purchase,” said Kim LaFleur, Local.com vice president, product management. “We are pleased to launch our own ratings and reviews engine to allow consumers visiting Local.com to both add and access important information on local businesses throughout the U.S., enabling them to make more informed purchasing decisions. In addition, this allows our business customers to more proactively manage their own reputations and understand their customers’ opinions (both good and bad) of their own products and services.”
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