Yahoo PPC: TQC Updates
by Pete Prestipino
Posted on 06.23.2008
- email
- facebook
- share this
share this
advertisement
Yahoo's Traffic Quality Center announced several updates to help advertisers determine changes to the volume of clicks on their accounts. A submission form is now available to allow advertisers to initiate a click investigation, a question and answer column written by one of Yahoo's traffic quality experts and animation on the homepage which highlights Yahoo's stance on "bad clicks."
There are several reason why the number of clicks may fluctuate, writes Reggie Davis, VP of Search Quality of Yahoo! Search Marketing. For example, changes to an ad's ranking in search results, change to the match type, keyword seasonality, a new distribution partner added to the network, Yahoo! Buzz plamcent, where searches on certain keywords can be performed directly from the page content, and Yahoo! front page placment.
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
Become a Member
Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.
Sign Up