The Audit Bureau of Circuluations' interactive auditing unit (ABCi) announced the launch of its Digital Technology Accreditation program, an audit service for emerging technology platforms.

From the release: ABCi's audit and accreditation program brings the cornerstones of media buying and selling -- transparency and accountability -- to interactive media. Following industry standards and guidelines, the service can provide accreditation for such emerging areas as widget platforms, ad-serving technology, e-newsletter delivery systems, gaming platforms and other digital ad-based technology.

Under the new initiative, ABCi recently completed an audit and accreditation of Clearspring Technologies, the world's leading widget syndication and tracking service. AdJuggler Inc., a leader in online ad management systems, has also enrolled in the service to have its ad-serving technology audited by ABCi.