The Audit Bureau of Circuluations'
interactive auditing unit (ABCi) announced the launch of its Digital
Technology Accreditation program, an audit service for emerging technology
From the release: ABCi's audit and accreditation program brings the
cornerstones of media buying and selling -- transparency and accountability --
to interactive media. Following industry standards and guidelines, the service
can provide accreditation for such emerging areas as widget platforms,
ad-serving technology, e-newsletter delivery systems, gaming platforms and other
digital ad-based technology.
Under the new initiative, ABCi recently completed an audit and accreditation
of Clearspring Technologies, the world's leading widget syndication and tracking
service. AdJuggler Inc., a leader in online ad management systems, has also
enrolled in the service to have its ad-serving technology audited by ABCi.