Social media advertising network SocialMedia.com launched Social Banners today, creating a new way (potentially) for blatant advertising to work within social media. Whether it will redefine the opportunities for targeted interaction and engaging social influence marketing is anyone's guess. The solution is powered by FriendRank, socialmedia.com's patent-pending algorithm that aggregates interactions from social network applications to determine what friends to display within an ad.

Through Social Banners, advertisers have the ability to reach and communicate with online consumers in ways that resonate with their specific interests and values by leveraging a user's network of friends. Social Banners dynamically insert a user's friends into an ad creative as a picture or first name to make the ad more relevant and engaging. By integrating the social experience into an ad, users see content that is more relevant, entertaining and engaging.