Social media advertising network SocialMedia.com launched Social Banners
today, creating a new way (potentially) for blatant advertising to work within social
media. Whether it will redefine the opportunities for targeted interaction and
engaging social influence marketing is anyone's guess. The solution is powered
by FriendRank, socialmedia.com's patent-pending algorithm that aggregates
interactions from social network applications to determine what friends to
display within an ad.
Through Social Banners, advertisers have the ability to reach and
communicate with online consumers in ways that resonate with their specific
interests and values by leveraging a user's network of friends. Social Banners dynamically insert a user's friends into an ad creative as a
picture or first name to make the ad more relevant and engaging. By integrating
the social experience into an ad, users see content that is more relevant,
entertaining and engaging.