Socials Networks Continue to Grow in UK

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11 million people in the UK visited social network sites in 2007 according to a recent eMarketer report. Facebook continues to trail MySpace in the US, but the online social networking site has overtaken its main rival in worldwide unique users. With almost 20 foreign-language versions of the site, starting with French, German and Spanish, Facebook has seen continuous growth throughout Europe. Now, with the new Chinese-language version, it is beginning its trajectory in Asia.

Western Europe has played a major role in the growth of online social networks. eMarketer estimates that 60.5% of the UK population, or 36.8 million people, went online at least once per month in 2007. Of those, 30% -- 11 million people -- visited social network sites at least once per month.

"The strong growth is an indicator of the level of interest consumers have in online social networks," said Debra Aho Williamson, eMarketer senior analyst specializing in social networks. Online social network ad spending in the UK and Western Europe is expected to reach 283 million pounds Sterling in 2008, rising to 804 million pounds Sterling in 2012.

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