Google PPA Now Performics - Official
by Pete Prestipino
Posted on 07.01.2008
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Remember not too long ago when all those Internet advertising and affiliate networks were up in arms about Google buying DoubleClick and its Performics affiliate network? I sure do, and it looks like zero day is fast approaching. Google will begin consolidating its offerings, essentially phasing out the AdWords pay-per-action beta in the last week of August 2008.
But don't worry, Google's got a better alternative (of course they do!). For advertisers, Google is pushing advertisers towards Conversion Optimizer (which lets advertisers manage their advertising on a cost-per-acquisition basis), and the Performics (Google) Affiliate Network - which enables advertisers to advertise to all Performics publishers or select publishers matching specific criteria.
Conversion Optimizer is essentially an AdWords bidding feature that lets advertisers set a maximum CPA goal for ads on the Google search and content networks (using historical information about campaigns to adjust CPC bid for each auction to meet CPA goals automatically). The Conversion Optimizer is now supported in both the AdWords Editor and the AdWords API.
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