As local search and local advertising continue to pick up steam, you may want to
ensure your website can be found for geographic searches. That's where
geo-tagging (or geo-coding) comes in handy. Geo-tagging is a way to add
geographical meta data to virtually any content: photos, RSS feeds, or websites.
A geo-tag essentially defines the longitude and latitude, the location place
name or a regional identifier.
Why is Geo-tagging important? By placing a geo-tag on a Web page,
website, or RSS feed, you provide information to your readers and to search
engines about the geographical location of the site. It can also refer to the
location that the page or photo is about. So if you wrote an article about the
Grand Canyon in Arizona, you could tag it with a geo-tag indicating that.
How can you add geo-tags (and geographic metadata) to your website? To
add geo-tags to your site, you must first know the latitude and longitude of
your location. Since you probably don't fancy yourself a cartographer by trade,
there are several geo tag generators to help you on your way.
Take this geo-tag generator
for example. Simply enter your complete address and the proper meta-tags
are provided to you for placement in your page headers.
Here is what was returned for Website Magazine's address:
<meta name="geo.region" content="US-IL" />
<meta name="geo.placename" content="Des Plaines" />
<meta name="geo.position" content="42.008491;-87.899666" />
<meta name="ICBM" content="42.008491, -87.899666" />