DropToMe: E-commerce Meets Social Networking

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As we put the finishing touches on the August e-commerce issue of Website Magazine, I keep encountering noteworthy companies in the e-commerce space.  Case in point - DropToMe.com - an e-commerce meets social networking website. The site features a drag and drop interface that allows users to create and share their lists and receive personalized recommendations. Not revolutionary by any means, but what is interesting from a high-level standpoint is that the industry is starting to see far greater numbers of recommendation engines and standalone technologies. Where DropToMe.com might stand out is in its recommendation algorithm, which delivers  recommendations based on comparisons rather than rankings, matching users based on their product lists. This also allows for social networking based on shared interests.

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