Email marketing provider Listrak announced the release of an updated version which includes enhanced profiling features and an expanded authentication tool to help users increase reputation and deliverability.

The profiling features include a one-off sending function that allows users to segment their list into a narrow, targeted group, and then hand-select specific members of the list that should receive the message. This provides a lot of control for serious email marketers, who are in constant pursuit of ways to deliver the right message at the right time.

Listrak new authentication tool gives users a confirmation that all branding and authenticating is in place prior to message deployment. The settings are marked with a green check mark if the settings are correct or a red X if the settings are incomplete or incorrect. Users can then fix whatever is wrong and deploy the message with confidence that it will be delivered to their subscribers' inboxes.

Website Magazine has been using Listrak for a few months now for its Web Success Weekly newsletter with tremendous results. While there is a learning curve with any sophisticated software solution, I have found Listrak quite intuitive by design and immensely powerful - and we've only scratched the surface of what it can really do.