Click Fraud Holding Steady
Posted on 07.23.2008
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Click Forensics released industry pay-per-click (PPC) fraud figures for the second quarter 2008. Key findings from data reported for Q2 2008 include:
Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which more than 4,000 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines.
- The overall industry average click fraud rate was 16.2 percent for Q2 2008. That's down slightly from the 16.3 percent rate reported for Q1 2008 and up from the 15.8 percent click fraud rate reported for Q2 2007.
- The average click fraud rate of PPC advertisements appearing on search
engine content networks, including Google AdSense and the Yahoo
Publisher Network, was 27.6 percent. That's down from the 27.8 percent
rate reported for Q1 2008 and up from the 25.6 percent average click
fraud rate reported for Q1 2007.
- For the first time, traffic from botnets was responsible for more than 25 percent of all click fraud traffic in Q2 2008.
- In Q2 2008, the greatest percentage of click fraud originating from
countries outside North America came from China (4.3 percent), Russia
(3.5 percent), and France (3.2 percent).
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