Local search and advertising network Zvents announced a collaboration with Microsoft to power its Events, Venues and Performers platforms for MSN City Guides.

“Our goal is to deliver an incomparable local event experience to MSN users,” said Manu Vij, Channel Manager for the MSN Local group at Microsoft. “With Zvents, our users can now quickly and easily find any event happening in their local area — whether a hot rod car show, concert in the park, back-to-school sale, or celebrity book signing — virtually whatever suits their interests is presented in detail and immediately accessible.”

Zvents partners various media channels to display what’s currently happening in any locale. The Zvents Media Platform includes advertising that relates specifically to an individual’s search, enabling advertisers to leverage attention among audiences looking for promotions, event, and business listings.