Amazon has one of the largest affiliate (associate) programs available on the Internet and by all accounts they manage that program exceedingly well. Take for example an email I received early this morning about the back to school season. Amazon has created an entire one-stop for back-to-school products and notified their associates that all they have to do is build a link to these pages (by including affiliate ID) or utilize one of the special banners Amazon has created. Sounds easy doesn't it? It is. Special promotions and marketing awareness (as shown by Amazon) can help you to differentiate your own affiliate program and keep you on the road to profitability.