Due to some confusion (
my own of course) in today's email newsletter, I've posted the feature article online. It's an insiders look at Google AdPlanner and offers several solid insights into how to leverage that free service to identify advertising opportunities.
Read "Inside Look at Google AdPlanner"
Snippet:
When Google's free audience measurement service AdPlanner hit the 'Net (in an
invite-only beta, of course), it leveled the playing field for online media
buyers. So while those that have invested a large portion of their budget in
Comscore and Nielsen slap themselves in the head in the ultimate "doh!" moment,
let's look inside Google's AdPlanner and discover how any online media buyer can
leverage it for the benefit of greater exposure, lower cost and more
profitability.
