IAB's Digital Video Ad Serving Template

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The Interactive Advertising Bureau last week announced the released of a a “Digital Video Ad Serving Template” (VAST), designed to standardize communication protocol between video players and servers.

VAST will allow compnies to build digital video players and ad servers that have the same interfaces and speak the same standard language. Publishers who use the standard will be able to plug into multiple third-party digital video ad servers and networks without additional development.

Review the complete IAB VAST documentat www.iab.net/vast.
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