Ad-Tech Chicago: Sessions To Attend

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Website Magazine staffers will be at the Ad-Tech tradeshow Tuesday and Wednesday. If you're responsible for advertising and marketing for your online enterprise, I've built out a list of sessions that I think would be interesting for Website Magazine readers to attend if you're coming into the Windy City. I am taking interviews on Tuesday so if you're an exhibitor (or an attendee) and want to meet up, let me know by sending me an email to peter(at)websitemagazine(dot).com.

View the entire Ad:Tech session schedule online.


Tuesday, August 5th
  • 12:00 pm - 1:00 pm: Developing the Big Idea - Creative Strategy and Execution in the Digital Era
    Leading creative directors and producers showcase a cross section of innovative digital and integrated work for multiple clients, including sharing the strategy behind each campaign and the related pieces that supported the work.

  • 2:15 pm - 3:15 pm: eCommerce Marketing - The Art of Customer Acquisition and Building Lifetime Value
    Learn how leading marketers and service firms are using the latest techniques to drive down customer acquisition costs and enhance the lifetime value of new and existing customers.

  • 3:30 pm - 4:30 pm: Deal Quality - Planning, Negotiating and Securing Online Ad Buys That Make Sense
    A panel of sales leaders who share ideas on smart packaging strategies, proper use of targeting, deal size and “when to walk away.” Perfect for sales executives and managers as well as agency and client participants who seek to understand the motivations and goals of their media partners.

  • 4:45 pm - 5:45 pm: Targeting 2.0 - Precision Marketing in the Digital Era
    Join leading buy-side and sell-side industry leaders in a discussion of current and emerging trends and best-practices as it relates to targeting, personalization and precision marketing.


Wednesday, August 6th
  • 12:00 pm - 1:00 pm: Power Panel - Strategic Media Planning 3.0
    This session brings together leading buy-side and sell-side media professionals to discuss how they view the emerging landscape and how digital is transforming buying and selling media across the advertising landscape.

  • 2:15 pm - 3:15 pm: Tactical Search - Local and Mobile
    Practical advice on best practices for reaching out to consumers using local marketing tactics with Internet and mobile platforms.

  • 3:30 pm - 4:30 pm: The Long Tail of Social Media - Analyzing the Value Proposition for Publishers and Advertisers
    Offers insights on three key issues as they relate to the emerging value proposition for publishers and advertisers across the social media landscape.

  • 4:45 pm - 5:45 pm: The Role of Email in a Web 3.0 World
    Hear from leading experts as they analyze the current email marketing ecosystem and lead you through strategies that effectively and efficiently move prospects from awareness to interest to purchase.


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