Lyris released the latest version of its email marketing solution, Lyris ListManager 10 - Delivery Edition.

The offering harnesses the power of "mailstreams" or the ability to send campaing email in paralell over multiple IP addresses in order to improve deliverability. Lyris is also introducing MailStream optimization, a feature that gives marketesr the ability to offer an "email delivery advantage" to their most important subscribers by grouping them together on one IP address, ensuring they kep their reputation score high.