Online payment platform TrialPay has surpassed 10 million users. More than 5,000 merchants have have been at least curious enough to test the waters. What's so special about TrialPay? The solution increases a "customer's willingness to pay" by giving a 2-for-1 deal with every purchase. In just its second year, TrialPay counts 18 million visitors each month and 40,000 new users every day from around the globe to rival that of other top-tier online payment companies.

TrialPay's unique model creates new revenue from its merchants' current traffic by ensuring that every customer can find an offer that compels him to purchase. Using TrialPay, merchants like McAfee, Skype and Match.com give away their product or service for free when shoppers complete one offer from blue-chip advertisers (e.g. send flowers from FTD, sign up for Blockbuster or buy clothes from Gap). TrialPay pays the merchant the full value of the free product--and often even more--using revenue from the advertiser.