AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting function selects ads positioned to perform exceptionally well based on a patent-pending screening process developed by the AdGooroo research team.

From the release: The Top Ad Copy Report compares the effectiveness of online ads served in response to specific keyword searches, determining relevance based on various factors including coverage (percentage of time an ad appears for a given keyword) and position (relative high or low position on the search results page). Armed with this analysis of advertising effectiveness, advertisers can employ copywriting techniques that have proven successful in generating attention and response for specific sets of keywords.

“For the first time ever, advertisers have a reliable tool to help them discover the most powerful online ad copy,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “With the Top Ad Copy Report, SEM Insight users can see what’s working and what’s not in any given space. The report is easy to use and automatically finds the best ad copy in the keywords any particular user has chosen to track.”