Ecommerce technology and service provider Chain Reaction Ecommerce announced a new version of its popular shopping cart software, CRE Loaded.
"Version 6.3 is a milestone release for CRE," said Michael Valverde, CEO of Chain Reaction Ecommerce. "This release features the most significant round of updates and enhancements - driven by ongoing feedback from our large install base and open source community. We believe customers will be very excited about the new features and expanded capabilities found in CRE Loaded 6.3."
The most notable improvement is the "Abandoned Cart Recovery" feature. This module finds abandoned CRE Loaded shopping carts and creates a list of items and the customers who were shopping for them. Merchants can generate automatic emails to those that abandoned the site, asking them for feedback about why they didn't complete the process, or offering them an incentive to complete the purchase and reminding them of the item(s) they didn't purchase. Abandoned Cart Recovery includes a reporting feature to report on data, such as number of abandoned carts converted into sales.
Other features and enhancements in CRE Loaded 6.3 include:
- Content Director: Adds a content management system to CRE Loaded 6.3, enabling store owners to add and manage content.
- SEO URL 4.1: Optimizes URL names by including category and product keywords for improved indexing by all major search engines.
- One-Page Checkout: Combines all checkout elements into a single-page to reduce shopping cart abandonment rates.