SMS search company NearU Search has launched a demo for "Qpons", a web-based application designed to enable small local businesses to implement mobile marketing campaigns. While opinions vary on the opportunity for content providers, advertisers, and small local businesses, it's difficul to argue against the immediacy and relevancy possible that can be delivered to the end user.
"It's a way for small local business owners to reward their best customers. They can provide special offers, discounts, event invites, news, or anything else their customers might find valuable," says Matthias Galica, Product Manager for NearU. "In return, the business owner gets the holy grail of marketing: their target consumer's undivided attention."
The example service is incredibly well done and worked perfectly - even on T-Mobile.