Miva Launches New Platform

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Digital advertising network MIVA, formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU.

Expect the new platform to include additional online advertising and marketing formats for advertisers and additional opportunities for publishers to monetize their content.

"As the online advertising market continues to mature, the needs of advertisers and publishers are also evolving. MIVA's new platform is intended to address these needs through completely updated technology that we believe will provide a significantly enhanced set of features and online marketing options for advertisers and publishers," commented S. Brian Mukherjee, SVP and Group Managing Director, MIVA Media.

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John Fitzsimmons 09-12-2008 9:43 AM

It would have been nice if they actually announced what the new formats would be. Their press release says nothing specific.

My guess: they are waving the white flag on PPC because they can't compete with Google and we can look forward to them becoming another banner ad network.

Hopefully they prove me wrong and do something interesting and useful.

Dante Monteverde 09-12-2008 10:00 AM

In general I haven't been a fan of there traffic. Doesn't convert very well..

RobertF 09-15-2008 3:58 PM

We have not found MIVA Search to produce quality conversions. EZClickMedia.com will gladly manage a client's MIVA PPC account but will always recommend other second-tier ppc engines as better alternatives.

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