Telephone application company IfByPhone released an API that lets developers add "smart" conference-calling capabilities to the websites they build for businesses. Smart Conference Calling is the latest capability to join Ifbyphone’s suite of over 60 customizable, hosted Web 2.0 business telephony applications that help small businesses automate the sales and customer service processes.
 
The solutions sounds like it will be especially useful for small businesses, especially franchises, associations and other membership organizations that need to initiate conference calls spontaneously for quick consultations.  “Our Smart Conference Calling is unique since Ifbyphone calls the designated participants, instead of waiting for them having to dial in,” added Shapiro.  “And we give users a sophisticated set of web based conference-call controls.  The conference call originator / moderator can add or drop participants, see which participants are present, mute and unmute individual participants and schedule conferences for any time in the future.“