Customer review and social merchandising provider PowerReviews and SEO provider YourAmigo annouced a partnership that will enable e-commerce sites to leverage online reviews to increase sales and imrpove the customer experience. The actual terms of the relationship were not discussed or disclosed but the first benefactor of the partnership is specialty retailer BrookStone, who is already reporting a significant uptick in product page traffic.

Today, 70% of online shoppers actively seek out customer reviews before they buy, and 92% of all shoppers find customer reviews "extremely helpful" or "very helpful" in making informed purchase decisions. Customer Reviews have become a key resource for shoppers to make their final purchasing decisions with enough confidence to complete the transaction.

“The combination of YourAmigo and PowerReviews has yielded terrific results for us,” said John Lucey, Brookstone’s Internet Marketing Manager. “With the two technologies working together, we’ve seen our optimized product reviews drive a 33.4% increase in product page traffic with a resultant 29.1% increase in revenue via organic search.”