What did you spend in man (or woman) hours and advertising dollars last month to
drive traffic to your ecommerce storefront? And what will you spend this
upcoming holiday season? If you're like most Internet retailers, it might just
seem like the total expenditure of a small nation. Is it more than you need?
What are the other options to improve long-term customer value? Let's look at
practical tactics for improving the usability of your ecommerce site to
increase long-term customer interaction with your products and your brand.