Is Search at a Tipping Point?
Comscore released its monthly comScore qSearch analysis of the U.S. search
marketplace today. Americans conducted 11.7 billion core searches and Google
extended its lead by 1.1 percentage points, to 63 percent of the searches
conducted (up from 61.9 percent in July). However, the total number of searches
was virtually unchanged from July.
AOL (4.3%) and ASK (4.5%) made modest gains (+0.1 and 0.3 respectively) while
both Yahoo (19.6%) and Microsoft (8.3%) slipped slightly. In the comScore August
2008 extended search analysis of the top properties where search activity is
observed (which includes partner searches and cross-channel searches), Google sites led with 10.2 billion searches, a 2-percent increase versus July. Yahoo! sites ranked second with 2.4 billion searches, followed by Microsoft sites with
1 billion and AOL LLC with 839 million.