Video advertising network Jivox expanded its publisher network and will now provided its locally focused content to sites such as Examniner.com and Accuweather.com.
The Jivox Publisher Network is a network of premium publishers that includes over 600 local TV, radio and newspaper websites across the country. With these new partners, the Jivox Publisher Network now reaches more than 55 million unique visitors. One of the most serious challenges for any advertising network is in acquiring quality publishers to display advertising. Sites such as Examiner and Accuweather will be a powerful pull for advertisers.
A recent study by Jupiter Research and the Online Publishers Association (OPA) entitled "Local Online Media: From Advertising to Action" revealed that consumers are more likely to act on the ads they see on local TV, newspaper and magazine sites, in part because they trust advertising on local media sites more than on generic portals. The research also showed that 46% of consumers "took action" after viewing local ads.