Hello,

That is very true. There are a couple of point regarding multilngual/international search.

First, particularly with the credit crisis, you don't want to rely heavily on one country only. Secondly, you want to increase your business across the 80% of people that are online and do NOT search in English!

What I found useful is a forum run by Andy Atkins-Krueger, www.multilingual-search.com. Very useful and helpful.

They even run their own summit in London, United Kingdom, on Multilingual Search, www.internationalsearchsummit.com.

I will be there, hope to meet you there too!

Best,

Volker

Read more, where? Where are the lessons in this article?

I have been managing Global design strategy for 15 years and Global Web design commercialization for the last 8 of those years. There are very serious cultural, brand and localization issues a business jumping into the Global arena need to consider. You owe the readers more than just this catch phrase with an empty tag line.

I would love to Read more on Lessons in Website Localization, but I keep coming back to this page when I click the read more link above.