Order or product fulfillment is when a fulfillment warehouse sends a customer the product ordered or requested as opposed to the merchant themselves. In the e-commerce industry, fulfillment refers to the services provided by a company that stores product, receives orders, packages products and finally ships the items to the customer. When e-commerce companies struggle with shipping on their own, they often turn to fulfillment houses to remove some of the burden. How do you know when it's right for your e-commerce enterprise?
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