Microsoft adCenter Upgrades

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Microsoft made several noteworthy upgrades to its adCenter advertising platform this past weekend. In addition to a new interface, changes include:

- Campaign Management: Advertisers now have the ability to pause and resume ads and keywords. Geo-targeting enhancements and improved performance reporting on the Ads page are also accessible with advertiser accounts.

- Editorial Improvements: Faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes ads to exceed character limits will now be provided within advertiser accounts.

- User Management: If advertisers were previously only able to have one user, now they can create multiple account users

- Content Ads: Advertisers in the U.S. can receive keyword bid suggestions and performance estimates for content ads

adCenter upgrades Microsoft October 2008


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