Online advertising and affiliate network LinkShare announced the addition of 74 new advertisers to its network for the third-quarter of 2008. This doesn't surprise me. In tough economic times, advertisers always look towards performance marketing to get the most out of their promotional budgets and as I have said before - nothing works better than recruiting qualified publishers to do the selling for you (even if you have to give them a cut).
"Now more than ever companies are looking for measurable return on investment from their marketing dollars," said Yasuhisa "Yaz" Iida, Co-President, LinkShare Corporation. "We are pleased to see these new customers joining LinkShare's network for performance-based marketing solutions. For all of our customers -- both existing and new -- LinkShare consistently strives to provide excellent services while developing new and relevant technologies that support the specific and evolving needs of today's online marketers."
Third-quarter additions to LinkShare's network include 42 small-and-medium-sized companies.