Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers, translating keyword lists, headlines, creatives, destination URLs, and bids from Google to Yahoo, Google to MSN and even Google to Google quickly.
"Marin customers spend $50,000 to millions monthly on paid search marketing, but many of these large search advertisers leave traffic on the table by not setting up concurrent campaigns on Yahoo, Google and MSN," said Christopher Lien, chief executive officer of Marin Software. "Cloner is a tangible example of how Marin is meeting the needs of sophisticated search marketers, helping them drive maximum ROI from their search campaigns. Cloner is also critical for Marin's agency clients that seek to rapidly build out new campaigns for their own clients."
The campaign cloner is available to Marin customers starting today.