Google announced a few improvements to its Ad Planner service to help advertisers define their audience, keywords and geography, manage site results, and improve the analysis of media plans.
New features of the Google Ad Planner service include:
- Additional audience definition options: Ad Planner now supports search queries and geo-targeting. Users of the service will be able to find which sites prospective consumers visit based on keywords. Advertisers can also drill-down to specific states, regions and cities in and outside of the U.S.
- Options to manage sites results: Advertisers now have the choice of how results are ranked and displayed, choosing between sites most likely to attract a target audience, larger sites (to increase campaign scale), or a balance of the two.
- Media plan analysis: A new interactive bubble chart enables advertisers to compare sites in their media plan by demographics, frequency, traffic and unique visitors. By discovering sites which are not aligned with media plan objectives, advertisers can easily refine their targeting.
It's been a few months since Google officially launched Ad Planner and the service is now accessible to anyone with a Google account, so you have no excuse not to try it out. Read Website Magazine's initial review of the Ad Planner service.