New Affiliate Survey Results from NETexponent

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Online marketing agency NETexponent has released the results of a 23-question survey of affiliates on AffiliateBenchmarks.com. The survey was "designed to help affiliates develop and evaluate marketing best practices." Some of the questions asked include:

  • Average number of affiliate programs one belongs to
  • Percentage of merchants promoted on an affiliate's website and, of those, the average number of orders generated
  • A selection of the top three affiliate technologies used
  • Preferred methods of communication
  • Performance of various advertising units - A full 45% of affiliates who responded are not using video ads, while another 15% don't know how their video ads perform.
  • Conversion rates
  • Traffic generation methods - SEO ranks first, PPC second and email marketing third.

Also according to the survey, the top three reasons for joining any particular affiliate program are 1) commision amount, 2) product being sold and 3) the brand.

"We were hoping to uncover practical information about affiliates and their experiences by conducting this survey, and we were not disappointed," said Chris Kramer, Media Director and Co-Founder at NETexponent. The survey collected 450 responses, according to AffiliateBenchmarks, and included participation from very small to super affiliates. The survey is available as a free download for 30 days from AffiliateBenchmarks.com.

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter