The Search Engine Marketing Professional Organization (SEMPO) announced the launch of its fifth annual industry-wide survey to assess the economy’s effect on year-to-year online marketing spending and on continuing changes in budget allocation between various media segments.
The survey is open to all search engine marketing professionals working in an agency, or in-house corporate position and you do not need to be a SEMPO member. As an incentive, SEMPO is partnering with Incisive Media, producers of the Search Engine Strategies (SES) conferences, to select one participant randomly who will receive an SES 2009 full conference pass, valued at $1995. SEMPO will also give away an iPod Touch to a random participant.
“While there are numerous surveys publishing online spend projections, what differentiates the SEMPO survey is its ability to tap into the largest qualified pool of professionals actively engaged in search marketing,” says Kevin Lee, co-founder and executive chairman of Didit, and a founding board member of SEMPO who continues to coordinate this annual research project.
Review the results from the most recent SEMPO industry-wide survey here.