According to a report from
AffiliateBenchmarks (the affiliate research division of
the three most important things affiliates look for deciding whether to join an
affiliate program are the commission they will receive, the product being sold
and the brand being promoted.
The report also found that 68% of affiliate respondents said that "affiliate
technology" played a role in deciding whether to join a particular program.
Custom landing pages and a product feed were the most valuable technology
offerings for affiliates when promoting a merchant offer. The top three
affiliate vendors cited in the survey were Commission Junction, LinkShare and
Google Affiliate Network (GAN).
Additional survey findings include:
- Nearly half (44%) of affiliates have joined between 1 and 25 affiliate
- Most affiliates say that a low percentage of programs generated orders
in the month prior to the survey.
- An overwhelming majority of affiliates want to be reached by email at
their personal email address, especially with regard to commission changes.
- Search engine optimization (SEO) is among the most popular ways
affiliates drive traffic to their sites.