As increasing numbers of local businesses are moving to the Web to promote their products and services, the challenge for each company remains the same: how do customers find my business online? Web marketers laud various search engine optimization strategies. Finding ways to build the right set of buzzwords required to help your business stand apart when it comes to relevant local searches is a great start. But sometimes, the answer can be simple. Take the example of hCard Microformats combined with search engine optimization techniques.

Read more about hCard microformats and local search strategy in this article from Jennifer Black of Local.com which appeared in the Web Success Weekly newsletter this past Friday.