The real value in sending press releases is in the distribution and syndication (and even more if you can embed a few keyword rich links in the copy) of content. When you've found an entity that enables you to share a message across a seemingly infinite number of outlets, you should use it reguarly.

PRWeb just announced that it has extended its press release distribution to AOL Money & Finance and the Quotes and Portfolio pages. The AOL partnership now enables those publishing press release to appear on that site, as well as within existing partner news outlets such as the Associated Press and Yahoo! News, to reach online audience of more than 70 million unique visitors in the United States alone.

"With PRWeb's rapid growth and expansion, it is becoming a key goal for our customers to get their news to the financial community," said Bill Wagner, chief marketing officer of Vocus, Inc. (Owners of PRWeb.com). "With over 15 million unique visitors each month to AOL's Money & Finance site, the partnership increases our customers' exposure in the financial community and helps generate interest among some of the top business investors and analysts."