Facebook announced the general availability of Facebook Connect, a service which enables users of the social network powerhouse to combine their Facebook experience with any participating website, desktop application or mobile device.
Facebook Connect is essentially a Web platform that lets users connect their Facebook account (and its information) with your website. Users of sites that have deployed Facebook Connect will be able to socialize directly with members of their network who might also use the site. The advantage of deploying Facebook Connect is that it provides the ability for your users to automatically share information and the actions that they take on the Facebook site and through their personal network, which offers a tremendous opportunity to gain exposure.
Over 100 websites implemented Facebook Connect during the testing period or are set to release in the coming weeks. Examples include: Citysearch, CNET and TheInsider.com by CBS Interactive, CNN.com/Forum, ConnectedWeddings, Gawker, Global Grind, Govit, Howcast, IndieGoGo, Inside Facebook, Joost, MoveOn, and MyBarackObama. Early results for several of these sites show that two out of three new registrations are generated through Facebook Connect, and these users have about 50 percent more engagement when compared to non-Facebook Connect users of a Website.
"Facebook Connect is great for our users and business alike. It makes the site more useful and gives us exposure to a whole new audience," said Jay Herratti, CEO of Citysearch. "Citysearch users will get a much richer experience, because they can now discover and share reviews on local businesses with friends they know and trust."