Video analytics and syndication service TubeMogul announced a partnership with video platform company BrightCove.

Under the partnership, any video producer currently utilizing Brightcove's online video platform will be able to activate TubeMogul InPlay, a plugin that tracks rich viewership statistics like audience engagement, viewer attention span and site performance. Brightcove users will also have access to TubeMogul's video syndication tools, allowing them to automatically syndicate their Brightcove videos to YouTube and up to 20 other video sharing sites.

Website Magazine has discussed TubeMogul and BrightCove in various posts over the past few months and years.