Lijit has formally announced the launch of its advertising network. What's unique about the platform is that Lijit publishers are able to sell their own search ad inventory directly to advertisers.
Lijit, a company that develops search-powered apps for individual
website publishers and entire online publisher networks, has developed
an infrastructure to manage the mechanics, including inventory,
placement, backfill, payment, and reporting, thereby allowing
publishers to stay focused on writing great content, while still
realizing the most value possible from their search.
Publishers in the Lijit network will create a marketplace for their
search ad inventory by setting their own price within the Lijit
interface. As we've said before (time and time again), the real secret
to blogging is the ability to sell your own advertising.
"We consistently hear from our publishers that they want greater
control and flexibility over their search ads," said Todd Vernon,
founder and CEO of Lijit Networks. "Now, Lijit publishers can price and
sell their own search ad inventory, keeping a large share of revenue."
Publishers can participate in Lijit's ad network and revenue share
program by simply signing up. Selling their own search ad inventory is
equally easy; advertisers can create a search ad campaign by either
visiting www.lijit.com, or simply clicking the "Advertise Here" link at
the top of a publisher's search result page.