Adwords: Optimizing for Mobile

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Website Magazine has discussed mobile website design in the past, but we have not really dug in on optimizing mobile advertising campaigns - perhaps because until recently there was no such opportunity. Or at least no viable opportunity in mobile advertising.

A tip in a Google Adwords Support thread however addressed some best practices for advertisers looking to capitalize on the 400 million mobile internet users worldwide through Adwords.

The tips address campaign structure and bidding, keywords and ad text specifically, but Mobile Business Pages from Google are also addressed which makes for some interesting reading, especially if you don't want to take the time or resources required to develop an entirely separate mobile Web presence.


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John Fitzsimmons 12-16-2008 12:07 PM

I'm really curious to see if these mobile ads convert for anyone.

Peter A. Prestipino 12-16-2008 12:13 PM

I wouldn't think of it as the ultimate means to provide direct conversion. Many marketers are thinking of mobile (just like display advertising) as a means to acquire engagement. Mobile would clearly work better for neighborhood stores or national chains with a local presence.

JustinB 02-26-2009 6:07 AM

Its a few months since this article was published ut though you might find our recently published AdWords Mobile report useful..its's free and covers the main differences between PC & mobile.

Check it out?

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