Digital measurement company Comscore released its monthly analysis of U.S. consumer activity at the top online properties for November 2008. The start of the holiday shopping season drove Web users to retail sites, pushing the toy, electronics and department store categories to major traffic gains.
Google Sites continued to lead as the most visited property in November with 147 million visitors, followed by Yahoo! Sites with nearly 144 million visitors and Microsoft Sites with 123.5 million visitors. The holiday shopping season caused several retailers to gain in the ranking, including Amazon Sites (up one spot to #8 with 63.5 million visitors), Wal-Mart (up seven spots to #15 with 47.4 million visitors) and Target Corporation (up six spots to #18 with more than 39 million visitors).
Coupon sites ranked as the top-gaining category in November, surging 32 percent to 35.6 million visitors, as an uncertain economy and holiday deal searching led many Americans to seek coupons during the month. Eversave.com led the category with 8.6 million visitors (up 20 percent from the previous month). BlackFriday.info also saw strong gains, jumping nearly 1,500 percent to 5.5 million visitors in November, as eager shoppers planned their Black Friday purchases.