Search Marketing & Small Business

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A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine percent of respondents don't currently use paid search marketing, and of those, 90% have never even tried!

Despite the low participation among small businesses, they still see the value. In fact, 86% of the small business owners surveyed said that they could be missing out on oppotunities to grow their business, while three in four believed prospective customers could be searching online for the type of service their business offers.

The primary concerns most cited by the surveyed group included cost, time and compexity as major hurdles to conducting search marketing campaigns for their business. Other interesting statistics include:

  • Nearly nine in 10 (89 percent) feared keywords may become too expensive.
  • Eighty-one percent questioned if paid search marketing is the best use of their marketing budgets.
  • One quarter of respondents believe paid search marketing is too complex.
  • Twenty-one percent thought it would be too time-consuming.
  • Thirty-five percent felt they would need an agency to help set up a search marketing campaign.

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CarolineB 12-18-2008 7:03 AM

What an opportunity for those living in the United States of America. This is an opportunity that anyone can setup a business round these kind of clients. If you are in the states and can reach out to these small businesses and get them setup for pay per clicks.

Khuram Iqbal 12-19-2008 12:55 PM

Same is happening at UAE. People spend thousand of Dollars on making a website, and then these sites are not submitted to search Engine even.

My Company has started making a Survey to see how people look at Internet Marketing.

We are also trying to educate people here to use Internet Marketing.

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