Web host 1&1 launched a service today which enables its clients to find already registered domains names up for sale alongside unregistered names. The service is powered by Sedo, a marketplace for buying and selling domain names and a 1&1 sister company.
According to the official statement, "1&1's participation will bring registered domains to a wide range of consumer and business user groups and will enable the user to make a more appropriate choice from the very start of an online project."
1&1's Domain Marketplace allows users to browse an expanded selection of domain possibilities from unregistered names to already registered domains for sale with a set price. The registered for-sale domains are listed in addition to the unregistered domain suggestions, which are offered via Sedo's DomainsBot technology. One can purchase or bid on registered domains with Sedo by clicking directly from the 1&1 shopping cart.
Oliver Mauss, CEO 1&1 Internet Inc., said, "Our new Domain Marketplace feature provides an enhanced overview of available domain options. As the Internet further matures, there has never been a more relevant time to consider leveraging an already registered domain."