Online marketing intelligence provider AdGooroo released a report today indicating major gains in search during the fourth quarter.
Google led in Q4 with first-page advertiser growth of 58.0 percent, followed by
Live Search with 42.3 percent. Yahoo! trailed with a mere 8.8 percent,
surprisingly low given the brisk pace of online holiday sales.
“Ad coverage on the search engines continues to provide a reliable indicator of advertising activity and is the focus of increased industry chatter,” said AdGooroo Founder Rich Stokes. “The Q4 report shows that we measured large increases in ad coverage on Google. Microsoft ad coverage fell, on the other hand, likely indicative of their continuing focus on ad quality control and holistic search. Yahoo! showed little change in ad coverage from other 2008 reports.”
Other significant findings contained in the report include:
- A combined Microsoft/Yahoo! entity would increase large advertiser counts on the Live Search network by 157 percent, making a strong case for Microsoft acquiring Yahoo!.
- Microsoft continued to close the gap in advertiser share with Yahoo: In Q3, Yahoo! led by 17.6 percent, but this lead has narrowed to 3.0 percent at the end of Q4.
Those interested in learning more can view and download a complimentary copy of the report, “Search Engine Advertising Update – Q408” in the AdGooroo Research Library.