Key Email Campaign Considerations

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E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult Internet users opened opt-in emails from companies, and 55% did so “always,” “very often” or “frequently.” With these statistics, it makes sense to employ an email program. It’s easy to create, inexpensive to send, interactive with users and quantifiable. According to a 2008 report by the Direct Marketing Association, the ROI for email was $45.06 on every dollar. So how do you get your message across? Following are key points to consider when creating emails.

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