OneupWeb released a study entitled The 2008 U.S. Online Shopping Report: What the 2008 Holiday Shopping Season Can Teach Us. Data was compiled from a variety of e-commerce companies and aimed to determine when consumers started their holiday shopping, evaluating what period of the season was the most important to reach them.
Insights revealed in the report include:
- Holiday traffic and conversions start before Halloween. Yes, before Halloween.
- The week of Halloween experienced the highest volume of sales. Interestingly, this was also the week before elections.
- The week following Christmas is just as important as those before, experiencing an increase in conversions and sales.
"The findings reveal some important consumer buying trends in a down economy, such as an increase in online browsing," says OneUpWeb CEO Lisa Wehr. "This means it is vital for companies to stay top of mind with consumers in 2009. Online marketing and integration is a good way to get there."