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February 2009 - 'Net Features

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Paid Plus Organic Listings Equal 15% Clickthrough Rate

The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through on meta-search engine...

Published Sat, Feb 28 2009 8:43 AM by Peter A. Prestipino

Filed under: seo, paid search, sem, organic CTR, CTR, organic search, ad CTR
SEO for Multi-Word Queries

The length of search queries has increased over the past year according to HitWise (PDF). That's a meaningful bit of information for both publishers (affiliates) and advertisers - let's look at how to capitalize on this important data. Longer...

Published Fri, Feb 27 2009 4:04 PM by Peter A. Prestipino

Filed under: Search Engine Optimization, seo, long tail, long tail seo
Social Media Calculator and the Economics of Branded Apps

Social media application company Buddy Media released a "social media calculator" and a report that offers a valuable comparison of the spend and number of engaged users generated from social media apps versus online display ads (banners). The...

Published Fri, Feb 27 2009 3:09 PM by Peter A. Prestipino

Filed under: social media, appvertising, app-vertising
Yahoo Monkeys with Facebook

I know, I know - again with the Yahoo! improvements. This time it's the search results that Yahoo!'s been monkeying around with. Yahoo! is now presenting Facebook profiles within search results - but the good times don't stop there. Yahoo's...

Published Fri, Feb 27 2009 1:57 PM by Peter A. Prestipino

Filed under: search, yahoo, facebook, search monkey, serps, search listings
AWeber Affiliate Program Improvements

Email marketing software provider AWeber made some important changes to their affiliate program. AWeber has been around for a while (as long as I've been in the business). If you're an affiliate marketer marketing to other marketers, you'll...

Published Fri, Feb 27 2009 12:30 PM by Peter A. Prestipino

Filed under: email marketing, email, affiliate marketing, aweber, email affiliate program
Bigger Search Box: Small Change, Big Impact

Google's Inside AdSense blog has a terrific case study on a site that made a small change with a big impact as a result. The owner of the site was using Google's SiteSearch for displaying search results on his pages. A few minor changes were made...

Published Fri, Feb 27 2009 11:27 AM by Peter A. Prestipino

Filed under: website design, web design, site search, search box placement, search box design
SortPrice Adds Shop by Color Feature

Shopping search engine SortPrice added a new "Shop By Color" feature. That might not be big news to those that use other shopping comparison engines, but if you're taking the time to customize a XML shopping feed with attributes such as...

Published Fri, Feb 27 2009 9:57 AM by Peter A. Prestipino

Filed under: E-Commerce, ecommerce, comparison shopping, sortprice
M&A's Down (Way Down) in '08

According to a special report by SoftwareCEO.com - part of the Computing Technology Industry Association (CompTIA) - oftware mergers and acquisitions were down dramatically in 2008, and software initial public offerings (IPOs) did not fare much better...

Published Fri, Feb 27 2009 9:41 AM by Peter A. Prestipino

Filed under: Software CEO, IPO's, CompTIA, software IPO, mergers, acquisitions
Clickability Corporate CMS Enhancements

Web content management solution Clickability announced the availability of several enhancements to its corporate solution last week including mobile device delivery and global brand management capabilities. I was fortunate enough to take a briefing on...

Published Fri, Feb 27 2009 9:12 AM by Peter A. Prestipino

Filed under: Software, cms, content management, WCM, CMS software
Link AdWords To Analytics

Adwords clients using Google Analytics to track the performance of their campaigns will need to link those two accounts before March 4, 2009. This update will require that your AdWords and Analytics accounts are linked and that you have "Apply Cost...

Published Fri, Feb 27 2009 8:11 AM by Peter A. Prestipino

Filed under: advertising, google, analytics, paid search, google adwords, adwords, google analytics
Five Awesome (Free) Drupal Themes

One of the most popular CMS systems in Drupal doesn't usually get the attention it deserves - at least here at Website Magazine. Choosing between open-source and commercial platforms is a difficult decision (as we address in relation to e-commerce...

Published Tue, Feb 24 2009 3:18 PM by Peter A. Prestipino

Filed under: cms, drupal, drupal cms, themes, drupal themes
Yahoo! on the March With Targeted Adverts

Yahoo! will soon unveil a set of tools designed to help advertisers better target their online audiences. The new services will include the ability to target graphical advertisements to users searching for particular terms in Yahoo!'s search engine...

Published Tue, Feb 24 2009 2:39 PM by Peter A. Prestipino

Filed under: advertising, behavioral advertising, yahoo!, yahoo advertising
Google Webmaster Tools Integrated at Aplus.net

Web hosting company Aplus.net is now featuring direct access to Google Webmaster Tools on all of its hosting plans for clients. Through their control panel, Aplus.net clients can generate reports for crawl info (to ensure Googlebot is able to access a...

Published Tue, Feb 24 2009 2:37 PM by Peter A. Prestipino

Filed under: Web Hosting, google, webmaster tools, google webmaster tools, aplus, aplus.net, aplus hosting
Distortion Plugin From FilterForge

Filter Forge , a company known for its product that enables designers to use an innovative Photoshop plugin to create their own filters ( visual effects, distortions, patterns, backgrounds, frames ), released a free distortion plugin today. Filter Forge...

Published Tue, Feb 24 2009 2:22 PM by Peter A. Prestipino

Filed under: photoshop, photoshop plugins, photoshop distortion
Be Your Own OpenID Provider

As more and more sites and services start offering OpenID for authentication, you may decide that it would be better to go it alone and be your own OpenID provider (instead of going with one of the other hundreds of providers). phpMyID uses two PHP files...

Published Mon, Feb 23 2009 4:35 PM by Peter A. Prestipino

Filed under: openid, phpmyid, open id, openid provider, open id provider

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February 2009 - 'Net Features