Search marketing agency Engine Ready
today, an online tool for search marketers designed to help them analyze and
improve landing pages. The service is free of charge right now and is definitely
worth a look if you're aiming at generating a few more sales from landing pages.
ConversionCritic scores pages based on 37 criteria, for example, "Does the
copy focus more on selling the benefits versus the features of the product or
service?" The tool then provides feedback on the marketing effectiveness,
offer clarity, readability and engagement or suggested modifications of the
landing page. I tested Website Magazine's new professional membership landing
page and was pleased with the results, but did see some room for improvement.
“The dynamics that persuade a visitor to be your customer are numerous and
complex, and depend on your product/service offering, competitive influences and
the demographics of your target audience,” reports Engine Ready’s CEO Jamie
Smith. “ConversionCritic is a great online tool for search marketers to see
exactly which on-page factors are contributing to higher conversions and what
improvements are needed to further increase the conversion rate.”